BIG THANK YOU TO Jim Watts
from Jim Watt’s photography
Here at CUFC, we have the privilege of having Jim Watts as a part of our dedicated community. We are very grateful for Jim who is the man behind the camera, snapping shots of the wins, the losses and the team spirit that takes hold of the field for many years.
Alongside his wife Mandy, the Watts’ take photos of the teams all across Christchurch.
When you see photos of our team, more often than not it the time and dedication of Jim that has gone into creating the photos. Jim takes all of our team photos and headshots supporting our club, young players and their families with priceless memories.
Jim is no stranger to the football field. His son Frewan plays as a Keeper in the U17 team and his daughter Lucy playing for the U11’s team.
Jim Watts is one amazing man, whom Christchurch United FC is beyond grateful to have as a strong part of our community
When you are looking for a photographer, we highly recommend Jim Watt’s photography.
1 Provides Access
By investing in a sponsorship, you’re directly impacting the audience in a positive way by providing access to positive times and experiences!
For example, if your brand is prominently displayed on a team’s uniform or given the opportunity to activate on-site, you are able to directly interact with a loyal audience and begin the process of turning those members and supporters into your dedicated customers.
Access is key when evaluating sponsorship opportunities.
One of the greatest parts about a sponsorship is that it provides a brand numerous different channels to activate within. From physical and in-person assets such as signage, logos or jersey, and in-venue advertising to on-site activation and sampling to integrated digital and social media campaigns, a sponsorship can garner a brand
a lot of exposure.
What’s the best way to maximise your return and leverage your sponsorship? By making it consistent with other elements of your current marketing mix!
A sponsorship can help you build customised in-person, digital and social media campaigns, build loyalty and drive a lot of traffic to location.
It is critical to use your sponsorship as an extension of current marketing tactics because it will aid in brand recognition and recall. It will also ensure that your brand is getting consistent exposure from current customers, prospects and fans.
One of the best benefits of building a partnership with a sport club is the ability to promote new products and services to an engaged audience and potential customers.
An immediate return on investment from a sponsorship is quite rare. It takes time (we’re talking multiple seasons or even years) to be able to fully evaluate the effectiveness of a sponsorship.
When a company decides to sponsor a sports club, it demonstrates that they support a sport, understand it’s benefits, and genuinely care about the community.
This can help instill loyalty amongst the players, their families, fans and your brand.
It’s important to plan on building a long term relationship that will be beneficial for both parties rather than a one time investment that won’t necessary meet the goals and objectives for either party.
In order to bring a sponsorship to life, the club and sponsor must work collectively to achieve mutual goals.
Sponsorship can be one of the most powerful ways to reach your target customers if approached the right way. If you keep it consistent with your other marketing channels, this will guarantee a more lucrative and worthwhile return on investment.